Submitted by Kropotkin on Thu, 2009-06-18 15:31.
Dorna, the body responsible for organizing, promoting and marketing the MotoGP series, has traditionally done a fantastic job in selling the series to television broadcasters, making the series the second biggest form of motor racing on TV, behind only Formula One, with TV viewing figures not far off the numbers for F1, and hundreds of millions of TV viewers watching the sport online. Unsurprisingly, Dorna has come to think of its job as selling TV broadcast rights.
The tragic consequence of this concentration on old media is that they have singularly failed to grok the internet, as the expression has it. To Dorna, the internet is a threat, a force they can neither understand nor control, and what's worse, a medium without an obvious method of generating an income from. Exacerbating the problem is the rise of peer-to-peer technologies such as BitTorrent and video sharing websites like Youtube. Torrents of MotoGP races appear online within minutes of the events finishing, while clips of the most exciting and controversial parts of MotoGP races likewise flood onto Youtube almost immediately after they happen.
Youtube, in particular, has been a target of Dorna, the site's reputation for taking material subject to copyright claims down first, then asking questions about it later - effectively reversing the burden of proof - making Dorna's job a lot easier. Videos of MotoGP footage on Youtube tend to disappear within a few days of going up, with Dorna firing off takedown notices at a vast rate.
The reasoning behind the heavy-handed action is simple, and to some extent understandable. Dorna earns many millions of dollars in revenue from TV broadcasters, who do not take kindly to seeing the material they paid so heavily for being available online for free. But what is interesting about the blocked videos on Youtube is that the copyright claims are all issued by Dorna, rather than the companies actually broadcasting the material. Footage can be found on Youtube from the German broadcaster DSF, the Italian broadcasters Italia 1 and Mediaset, the BBC, Eurosport, in its many national incarnations, but each time these videos are removed, it is always at the behest of Dorna, not the broadcaster.
This heavy-handedness is pointless, foolish and self-defeating. The pointlessness of taking down the videos is obvious from the fact that despite the long and growing list of takedowns issued, a 1 minute search turned up 20 other versions of the race still online, from radio commentary versions with stills, videos of people's home TVs showing the broadcast, high-quality wide-screen versions of the last few laps, and even a clip of the big screens at the track showing the final laps.