Opinion

Motorcycle Racing vs Social Media: How Dorna Could Turn Losing The Battle Into Winning The War

When the news that Dorna would be taking over World Superbikes broke, there was a wave of outrage among fans, expressing the fear that the Spanish company would set about destroying the series they had grown to love. So far, Dorna have been careful not to get involved in debates about the technical regulations which seem to be so close to fans' hearts, their only criteria so far appearing to be a demand that bikes should cost 250,000 euros for an entire season. Yet they have already make one move which has a serious negative impact on the series: they are clamping down on video footage from inside the paddock.

There was some consternation - and there is still some confusion - about the situation at the first round of WSBK at Phillip Island at the end of February. Where previously, teams and journalists had been free to shoot various videos inside the paddock, there were mixed signals coming from Dorna management, with some people told there was an outright and immediate ban, with threats of serious consequences should it be ignored, while others were saying that they had heard nothing on the subject. That Dorna is determined to reduce the amount of free material on Youtube became immediately clear after the race weekend was over: in previous years, brief, two-minute race summaries would appear on the official World Superbike Youtube channel after every weekend. After the first race of 2013, only the post-race interviews were posted on the site. It is a long-standing Dorna policy to try to strictly control what ends up on Youtube and what doesn't. It is their most serious mistake, and one which could end up badly damaging the sport unless it is changed very soon.

This is a battle that has been going on inside Dorna, and many other major companies involved in motorcycle racing. It is about a fundamental change in the media landscape, a shift away from centralized control towards a diffuse and distributed form of media broadcasting, communication strategy and promotion. It is a shift that is permanent, affects the way in which sports are promoted and monetized, and radically alters the balance of power throughout all levels of the sport. The old hierarchies are dead, and trying to maintain them will merely end up crippling motorcycle racing.

Under The Radar Part 1: Riders Who Could Surprise You In 2013

This is part 1 of a new series entitled 'Under the Radar'. In it, we will be looking at stories we believe will have a major impact on MotoGP and World Superbikes in the next season, but which are not currently receiving much attention. While everyone expects Marc Marquez in MotoGP to be a big story, or Valentino Rossi's return to Yamaha, these are the stories which you won't hear much about by the start of the season, but which could end up playing a major role in 2013.

Everyone can guess the big names that are likely to make an impact in MotoGP in 2013: Marc Marquez will clearly be an exciting rookie to watch, Valentino Rossi should be competitive on a Yamaha, Pol Espargaro looks set to dominate Moto2, and Maverick Viñales and Luis Salom will be major players in Moto3. But look beyond the obvious candidates, and there are a number of candidates who could cause a surprise in 2013. Here are some of the riders to watch this season.

The Red Bull Rookie Invasion

The Red Bull Rookie Cup was set up to give young riders from around the world a shot at getting into MotoGP. The subtext has always been to avoid having a single nation or championship (i.e. the Spanish CEV championship) being the only viable route for anyone with aspirations of riding in MotoGP. In that, it has been remarkably successful, with its record improving with every year.

Why Price Caps Are The Best Way of Cutting Costs in MotoGP and WSBK

With the announcement of the introduction of price caps for brakes and suspension in MotoGP from 2015, the Grand Prix Commission, MotoGP's rule-making body, appears to have finally found an effective way of controlling costs in the series. Instead of trying to control costs indirectly and seeing their efforts kicked into touch by the law of unintended consequences, the rule-makers have decided to attempt to go straight to the heart of the problem.

Will capping prices unleash a whole set of unintended consequences of its own? Will, as some fear, the move to cap prices lead to a drop in quality and therefore a reduction in R&D in the areas which are price-capped? And will the price cap act as a barrier to new entrants, or stimulate them? These are hard questions with no easy answers, yet there are reasons to believe that price caps are the most effective way of controlling costs, while the risks normally associated with a price cap, such as a reduction in quality, are lower in a racing paddock than they are in other environments.

Classical economic theory proposes that under normal conditions, high-value markets such as the one for brakes and suspension in MotoGP encourage both innovation and new entrants into the market. High prices offer relatively high margins of return, and should make it a highly competitive market. This, in turn, should also stimulate research and development, as companies look for technological advantages over their competitors which they can use to increase sales. The race track would appear to offer a perfect benchmark, pitting one brand of equipment against another, and the stopwatch and results sheet providing an objective comparison between products.

Unfortunately, however, racing paddocks are a long way from being perfect markets. There are many, many distortions which mean that any attempt to manage costs via traditional economic methods will fail. The usual law of supply and demand requires the existence of two parties making rational decisions on whether to do business together. If the prices of a seller are too high, then a buyer will go elsewhere, looking for a similar alternative available at a lower price.

Things MotoGP Can Learn From F1: Part 1 - The Business Symposium

Since the global financial crisis struck back in 2008, MotoGP's primary focus has been on cutting costs. These efforts have met with varying success - sometimes reducing costs over the long term, after a short term increase, sometimes having no discernible impact whatsoever - and as a result, the grids in all three classes are filling up again. Further changes are afoot - chiefly, the promise by Honda and Yamaha to supply cheaper machinery to private teams, either in the form of production racers, such as Honda's RC213V clone, or Yamaha's offer to lease engines to chassis builders - but there is a limit to how much can be achieved by cutting costs. What is really needed is for the series to raise its revenues, something which the series has signally failed to do.

In truth, the series has never really recovered from the loss of tobacco sponsorship, something for which it should have been prepared, given that it had had many years' warning of the ruling finally being applied. The underlying problem was that the raising of sponsorship had been outsourced and the marketing of the series had been outsourced to a large degree to the tobacco companies, and once they left - with the honorable, if confusing, exception of Philip Morris - those skills disappeared with them. There was nobody left to try to increase the amount of money coming into the sport.

Opinion: Honda's Specious Argument Over The Spec ECU

The battle which has been raging rather politely between Honda and Dorna over the introduction of spec electronics continues to simmer on. The issue was once again discussed at Motegi, with still no resolution in sight. HRC boss Shuhei Nakamoto reiterated Honda's opposition to the introduction of a spec ECU in an interview with the Japanese journalist Yoko Togashi, which was published on GPOne.com.

The reasons for introducing a spec ECU - or more accurately, a spec electronics package, including ECU, sensors, wiring harness and data logger - are twofold: the first issue is to cut the costs of electronics in the sport, an area where spending is rampant and where gains can always be found by throwing more money and more engineers at a problem. The second issue is to improve the spectacle; racing in the modern era has become dull, with the electronics and the Bridgestone tires contributing to produce races where it is unusual for there to be more than one pass for the win.

While Nakamoto did not comment on improving the show via electronics - it could be argued that radically changing the tires would have a greater impact on the spectacle than merely introducing a restricted spec electronics system - he did repeat the claim he has made in the past that merely adopting a spec ECU would not help to cut costs, claiming that if anything, it would actually increase costs.

The analogy he used to describe the change was as follows: "Using different ECU is like switching to Macintosh while you are using Microsoft adapted computers for many years. You have to change everything." At first glance, that seems to be a reasonable argument: switching ECUs would indeed mean that all of the software Honda has developed for their own ECU would have to be transformed into a form which they could use on the new ECU, the unit to be supplied by Magneti Marelli. Nakamoto bases his claim on his experience in Formula One, where Honda spent a lot of money adapting their electronics package when that series implemented a spec ECU.

An Alternative To Spec Tires: Australian Superbikes Introduces Price Caps With Multiple Tire Manufacturers

The spec tire rule in MotoGP is one of its most hated elements. Introduced for the 2009 season after a mass defection from Michelin threatened to leave everyone except Bridgestone struggling to survive, the standard tire has had a massive impact on the series. The idea behind it was to reduce costs, and for the smaller privateer teams who could only buy their tires, it has helped to bring down expenses.

But the side effects have been fairly disastrous. Having a spec tire may have reduced the cost of tires, but it has raised the cost of development for the chassis, electronics and engines. Instead of building a bike and having a tire company iron out imperfections with different carcasses and compounds, the bikes have to be designed completely around the tires. The problems the engineers face have been especially obvious this year: the Ducati continues to struggle with a lack of front-end grip,  while the Honda suffers terribly from chatter. Both problems could be sorted out in a couple of weeks with specialized tires made for them.

Notes From A Small Island: The 2012 Isle of Man TT

A crash at 142mph is fairly reasonable in anyone's book. At Mugello, Silverstone, Brno it would be noted and not given a second thought. A slide across the track, maybe, and into some welcoming gravel. On Mona's Isle, however, it is a different story.

Simon Andrews crashed at that speed on Saturday. He misjudged his velocity on the entry to Graham Memorial and ran out of two-lane blacktop. After hitting a bank and laying in the road for probably longer than was entirely necessary, he was taken to hospital with nothing more than a broken ankle, wrist, shoulder and blood in his eyes. He should be dead.

But this is the Isle of Man. A place where Giacomo Agostini raced Mike Hailwood raced Phil Read, once upon a time. It was a Grand Prix. Not so now as the dangers of the place proved too much and Barry Sheene, who did just one lap of the place on a 125, was instrumental in it being removed from the calendar.

Heroes are made here. But they are only heroes in certain places. John McGuinness has now won 19 TT races. Those who follow MotoGP in Spain will have no idea who the man is but McPint does six laps of the 37.73-mile circuit at average speed of 129mph. Read it again. Average speed. On normal roads. His lap record is 131.5mph and tomorrow it will fall, so long as the rain doesn't intervene.

Between the Devil and the Deep Blue Sea: Valentino Rossi's Options for the Future

It is ironic that the high point of the relationship between Valentino Rossi and Ducati came as he rode the first few meters out of pit lane and on to the track at the Valencia MotoGP test in November 2010. All of the excitement that had been building since the first rumors emerged in early June that the nine time world champion would be leaving Yamaha to join the iconic Italian manufacturer culminated as Rossi emerged from a crowd of photographers and powered down pit lane, watched by a large group of fans who had come to the test to see this very moment.

From that point on, it was all downhill. Within a few laps, it was clear that Rossi would struggle with this bike, and though everyone was putting a brave face on his performance, he left the test in 15th place, one-and-three-quarters of a second behind his ex-teammate Jorge Lorenzo, and 1.7 seconds behind Casey Stoner, the man whose bike he was now riding and who had left Ducati to join Honda. The contrast between the two could not be greater: where Stoner was bullying the Honda around as if he had been born on the RC212V, Rossi - handicapped in part by his still-injured shoulder - looked like a frightened rookie, thoroughly intimidated by the bike.

Rossi learned two important but disturbing things at that test: the first was that the Ducati was a much, much worse bike than he had expected. Stoner's brilliance and the genius of his crew chief Cristian Gabbarini had flattered the machine, disguising its massive weakness. The second was that Casey Stoner had to be a much, much better rider than he thought if the Australian had managed to be competitive on the bike that had so shaken Rossi's confidence. Throughout the year, as Rossi struggled, he was forced to answer the same question over and over again. Why could he, the man with nine world titles and widely regarded as one of the greatest racers of all time, not be competitive on the bike that Stoner had won three races on the previous season, and put on the podium at Valencia before handing it over to Rossi? "Casey rode this bike in a special way," Rossi answered every time. "I cannot ride this bike like that."

The Crystal Ball: A Few Predictions For The 2012 MotoGP Season

In a week's time, the first race of the 2012 MotoGP season will be wrapped up and finished, and with a full preseason of testing behind us, it's time to take a look at the upcoming year. A lot is expected of the new season, and there's a lot to talk about, with a return to 1000cc MotoGP bikes, a brand new Ducati GP12, the advent of the CRT bikes, and much, much more. Time to make some predictions for the 2012 season.

Predicted Final 2012 MotoGP Championship Standings:

Guest Column: The Business Of Racing, By Eric Trytko

With the news coming out today that Ant West will not be able to make the grid for the 2012 motor GP season, due to his inability to find funding for his ride, brings up an interesting take on where the sport of MotoGP, motorcycle racing, and motor sports in general fits in with life today in our current economic environment.

Young riders coming up today, and even current riders, need to understand that they are no longer being paid to race. This is a major change in mindset, what they are paid to do is work as a marketing tool for their sponsors and patrons. For most of the history of athletics and motorsports, one of two things had to happen for you to compete, you either were either wealthy, or, you had to have a wealthy patron. Patron, another term for sponsor, is something that disappeared, for the most part, post-World War II on a personal level. Post World War II sponsorship came from corporations rather than people though that really didn't become visible until the 1960s with the Lotus Formula One team.

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